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Donation optimization for political campaigns & nonprofits

Raise more from the traffic you already have.

You're paying to get supporters to a donation page that quietly turns most of them away. AccelerateXP finds the leaks in your donation funnel and runs the experiments that fix them — average gift, completion rate, and recurring donors.

See the Donation Accelerator — $2,500

Fixed price. Two weeks. Backed by a revenue-opportunity guarantee.

The donation form is a system. Every element of it can be tested.

Experimentation experience across brands including

  • UNICEF
  • American Red Cross
  • Starbucks
  • Ford
  • GAP
  • DocuSign
  • Alaska Airlines
  • Estée Lauder
  • Coach
  • Kate Spade
  • Crocs
  • Aer Lingus
  • Wingstop

Most donation funnels leak in the same three places.

Campaigns and nonprofits spend heavily on ads, email, and SMS to drive traffic — then lose the return at the last step. The good news: these are the most fixable problems in digital fundraising.

The gift array is guessing

Suggested amounts, defaults, and anchoring drive average gift more than any other element — and most orgs have never tested theirs.

One-time when it should be monthly

Recurring donors are worth 5–10× a one-time gift over their lifetime. Most funnels barely ask, and never test how they ask.

The platform is misconfigured

ActBlue, WinRed, Anedot, Classy, EveryAction — every platform has settings, upsells, and payment options most teams have never opened.

The Donation Accelerator

A fixed-price, two-week teardown of your entire donation funnel — everything you need to know exactly where the money is leaking and what to fix first.

Full donation funnel audit
Traffic sources → landing pages → donation form → post-gift experience, reviewed end to end
$2,500 value
Platform configuration teardown
ActBlue / WinRed / Anedot / Classy / EveryAction settings, upsells & payment options review
$1,000 value
90-day prioritized test backlog
10–15 changes scored by projected revenue impact and effort — your roadmap, ready to run
$1,500 value
Recurring-giving upgrade playbook
The specific prompts, placements, and post-gift asks that convert one-time donors to monthly
$750 value
Swipe file: 25 proven donation experiments
Real test patterns from high-performing fundraising pages, ready to adapt
$500 value
Live readout + 30 days of email support
A working session to walk the findings, then a month of answers while you implement
$750 value
Total value: $7,000 $2,500 fixed price · delivered in two weeks

The guarantee: if the audit doesn't identify at least $25,000 in projected annual donation-revenue opportunity, you pay nothing.

Claim an audit slot

I take a maximum of 3 audits per month so every funnel gets senior-level attention. Ahead of year-end giving, slots go first.

Then we run the tests.

The audit tells you where the money is. The Donation Optimization Program goes and gets it — a monthly experimentation engine run for you, end to end.

$2,500/month 3-month minimum · audit clients get their first test designed free

Ask about the program

  • 3 experiments per month — hypothesis, design, build, QA, and analysis, handled for you
  • Backlog management — the 90-day roadmap stays prioritized as results come in
  • Monthly results readout — what won, what it's worth annually, what's next
  • Platform & campaign-page support — new appeal pages and end-of-quarter pushes, optimized before launch

How an engagement works

  1. Intro call

    30 minutes. You show me the funnel, I tell you honestly whether there's enough opportunity to be worth it.

  2. Audit

    Two weeks of teardown: analytics, pages, forms, platform settings, and donor flow.

  3. Readout

    You get the full findings, the 90-day backlog, and the projected value of each fix.

  4. Optimize

    Implement it yourself with 30 days of my support — or hand me the backlog and I run it.

Who's behind this

Scott Theisen is a Solutions Architect at Optimizely, the experimentation platform behind many of the world's largest testing programs. Over 10+ years he has designed and run experimentation for brands including UNICEF, the American Red Cross, Starbucks, Ford, GAP, and DocuSign.

AccelerateXP applies that enterprise experimentation discipline to the place it pays off fastest: donation funnels, where small changes compound across every gift, every day.

University of Michigan engineer. Michigan based, working with campaigns and nonprofits nationwide.

Year-end giving is coming. Fix the funnel first.

December drives a quarter or more of annual online giving for most organizations. An audit now means every fix is live before your biggest weeks.

Email Scott to get started

Or write directly: scott.c.theisen@gmail.com